Welcome to the Life Less Common!
Life Less Common was born out of sheer frustration and will power when my life completely flipped on its head in 2018.
Something happened that had me pack up and leave my industry for good. Like “I’m never coming back, Byyyyyyeeeeeee”. For the record, I’ve been in the fashion industry for 20 years designing product and building ranges for businesses.
It was one of those moments where I had the sudden realisation that “I don’t have to put up with this sh*t. I have a choice”
SO I WALKED OUT.
It was a moment of totally clarity and strength.
It made me feel like that moment when I put my fav sunnies on and say I GOT THIS.
That’s what I LOVE about fashion (and walking away from a toxic situation!).
It has the power to make you feel like you can take on the world all through a piece of clothing or an accessory. You can be whoever you want to be whenever you want - whether it is at school pick up, a first date or business meeting. It becomes your urban armour.
Urban armour is that feeling of inner strength. It’s that feeling you get from knowing you look damn fine. It’s that feeling of I GOT THIS – all through wearing powerful clothes or an accessory.
That’s exactly what I help women do with my sunnies, and the reason I started Life Less Common.
When you start with such a simple accessory, such as a great pair of sunnies, it takes you from feeling invisible to feeling like a rock star.
You can conquer the world. And look good doing it.
Life Less Common